Description

Brioni is​​​,​​​ with Kiton and Attolini​​​,​​​ the pinnacle of luxury in ready-to-wear and as close to bespoke as you can get off-the-rack. It is the garment of celebrities like Brad Pitt​​​,​​​ Anthony Hopkins and Christian Bale​​​,​​​ as well as two James Bond (Pierce Brosnan in all four films​​​,​​​ and Daniel Craig in Casino Royale). Brioni was founded in Rome in 1945 by Nazareno Fonticoli and Gaetano Savini​​​,​​​ with their first shop Via Barberini. The name comes from the Brionian islands​​​,​​​ the destination of choice for the Italian high-society at the beginning of the 20th century. Brioni is renowned for their use of colours​​​,​​​ a softer cut than British tailoring​​​,​​​ and a slimmer shape. The suit is a second skin​​​,​​​ while still imposing respect with the famous Roman shoulder (not as structured as Savile Row​​​,​​​ without the extravaganza of the Neapolitan). Brioni was the first company to introduce a menswear fashion show in 1952​​​,​​​ in Florence​​​,​​​ and the start of the Pitti Uomo. In 1959​​​,​​​ they launched the first ready-to-wear Couture line with their factory in Penne​​​,​​​ Abruzzo​​​,​​​ the birthplace of Fonticoli. They proved you can create a garment in a factory​​​,​​​ without losing the quality and precision of bespoke suitmaking. They also created the concept of Trunk show​​​,​​​ where they would visit a city for a period of time to showcase their work and take orders from clients who could not go to Rome. During the 1950's and 1960's​​​,​​​ the Italian jet set and Hollywood celebrities all went to Brioni​​​,​​​ from Clark Gable to John Wayne​​​,​​​ as well as Marcello Mastroianni and Cary Grant. Now owned by Kering​​​,​​​ Brioni is still made with the highest standards and has celebrated their 75th anniversary in Florence in 2020. I propose a classic Brioni 3 roll 2 navy blue sportcoat in a luxurious super 180's wool. It is the perfect garment from spring to autumn​,​ with a variety of trousers. The cut is slim-fitted​​​,​​​ without the excess of other luxury houses. It is fully handmade​​​​​​,​​​​​​ from the lining to the buttonholes​​​​​​,​​​​​​ from the shoulder to the collar. Such piece would cost you off-the-rack around 5000 euros. It is in excellent condition. The sportcoat is best fitted for someone with a strong 36UK​​​​​/​​​​​​46FR​​​,​​​ or a slim 38UK​​​/​​​48FR size​​​,​​​ around 1m75 to 1m85. Here are the measurements Shoulders: 43cm Sleeve length: 62cm (with 4cm of fabric to let out) Chest: 49cm Waist at button: 48cm Jacket length: 78cm (collar included​​​​​,​​​​​ with 4cm of fabric to let out) Lapels: 9​,​5cm Quality equivalent to the following houses: Cesare Attolini​​​​​,​​​​​ Cifonelli (RTW)​​​​​,​​​​​ Ermenegildo Zegna (Su Misura)​​​​​,​​​​​ Isaia (Red Coral Line)​​​​​,​​​​​ Kiton​​​​​,​​​​​ Liverano & Liverano​​​​​,​​​​​ Loro Piana​​​​​,​​​​​ Ralph Lauren (Purple Label)​​​​​,​​​​​ Santandrea (Saint Andrews)​​​​​,​​​​​ Stefano Ricci​​​​,​​​​ Tom Ford​​​​​,​​​​​ Zilli Possible to try it in Paris 15th Arrondissement.